Blog
Permission-based email, done right
Guides on Gmail deliverability, consent capture, and running email programs that recipients actually want.
January 15, 2025
Gmail's 2024 bulk sender rules, explained
SPF, DKIM, DMARC, one-click unsubscribe, and the 0.3% spam threshold. What every founder needs before hitting send.
February 5, 2025
How to capture email consent that actually holds up
Double opt-in, checkbox wording, record-keeping, and the difference between GDPR consent and CAN-SPAM permission.
March 1, 2025
Why cold email is dying, and what replaces it
Deliverability, reputation, and why permission-based sending is the only strategy that survives the next inbox update.
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